 |
Edition 3
14/04/2004
Welcome to the third edition of Pharmaceutical Sales Management.
We have been overwhelmed by the response we have received to our new journal, with more than 500 new readers joining our already substantial readership since the last edition. If you have not yet registered for your own personal copy, do so now by sending your name, position and address to editor@pharmamanager.co.uk.
If you are a senior pharmaceutical sales manager and have enjoyed reading the journal, why not come along to our next PSMG (Pharmaceutical Sales Managers Group) meeting, where there will be plenty of opportunity to discuss these issues further. The meeting is being held on 12th 13th July in Wyboston and will focus on self-development, with a balanced work/social agenda. The PSMG is a non-profit making organisation created by pharmaceutical sales managers for pharmaceutical sales managers. For further information on the meeting contact secretary@psmg.info. If you have any feedback or want to get involved with the PSM or the PSMG, we would love to hear from you at editor@pharmamanager.co.uk.
Kind regards
David Garmon-Jones, Chairman of the PSMG, on behalf of the PSMG
|
 |
 |
|
|
|
|
Translating CRM Strategy into Operational Reality |
 |
As repeatedly observed in the articles in this series, the underlying aim of CRM is to maximise shareholder value, by acquiring and retaining the business of the most profitable customers in a mar ... |
|
|
|
 |
Organising a Successful Sales Conference |
A successful sales conference will provide a company with outstanding returns on what can be a quite hefty investment. It can result in a highly motivated sales team all singing off the same hymn sheet and focussing their renewed energy on the companys key objectives. It may even go down in history as one of those legendry events that participa ... |
|
|