.::: PSM - Pharmaceutical Sales Management :::.

PSMG Meeting, Tues 26^thHanover International, Eynsham Hall, Witney, Oxfordshire

Europe's biggest and most influential sales strategy forum is back...bigger and better than ever before!
Plus, PSM readers get an extra 100 discount off the price of any conference pass. Simply quote "PSM07" as your discount code here www.eyeforpharma.com/register

Edition 8 April 2005

08/04/2005

Welcome to the spring edition of PSM.

At the end of last year we asked you to tell us what you think about PSM. We were thrilled that more than 95% of respondents thought that PSM was interesting, enjoyable and relevant to their role. In fact, you ranked PSM as the most valuable magazine that you read. These excellent results are due, to a great extent, to the outstanding input and support of our unique Editorial Advisory Board and a big thank you goes to that team and to all our contributors.

For those of you who enjoy PSM but have not yet attended a PSMG meeting, I would like to extend a personal invitation to you to join us at the next meeting on Tuesday 26th April. With some excellent speakers from the NHS, General Practice, the ABPI and the telecoms industry, the meeting promises to be highly informative, to challenge assumptions and to stimulate debate. For further information on the meeting please contact secretary@psmg.info or visit www.psmg.info.

	Meet The Neighbours Can we learn from other industries?
	Its early in the morning. The roads are just starting to get busy but you are aiming to get into the office just that little bit earlier so that you can get through some of your work before everyone else arrives. As you turn off the road, taking the signs to the Infinity Business Park, you drive past a whole host of other impressive looking bui ...

Improving Sales Force Effectiveness
Sales Force Effectiveness (SFE) is at the top of many pharmaceutical companies agendas. Some leading organisations are significantly reducing their in-house sales teams, whilst others are keen to ...

	How to make Outsourcing work for You Practical considerations for working with contract teams
	Most of you will have worked alongside a contract sales force at some point in your career. In the last 20 years, the use of contract teams has grown from humble beginnings to the point where it is now one of the key sales and marketing tools utilised by the pharmaceutical industry. However, the lessons learnt over the last 20 years are not alw ...

Branding to the NHS Customer Issues for the Pharmaceutical Industry
The branding of pharmaceutical products to the NHS has always come under the scrutiny of various bodies, organisations and regulatory authorities. The fact that the government has launched a healt ...

	New Pharmacy Contract How ready are you?
	The new pharmacy contract was published in October 2004 following lengthy negotiations between the Pharmaceutical Services Negotiating Committee (PSNC) and Department of Health (DoH). An overwhelming majority of pharmacy contractors in England and Wales voted in favour of the funding arrangements and service framework; they are now keen to unde ...

Outdoor Team Development: Serious fun or serious learning?
The Sales Director had organised a great conference; the venue was first class, the service excellent and the content of the workshops and presentations very motivational. The only potential fly i ...

	Key Account Management and the Pharmaceutical Industry Building a sustainable competitive ad ...
	These are interesting times for the Pharmaceutical Industry: it is under pressure, perhaps as never before, and from all sides. Pressure on prices is increasing daily, fuelled by increasing International Price Transparency, and existing sales are subject to dual attack from parallel trade, wilful patent infringements and, either directly or ind ...